Learn Local SEO from the Experts
Google Business
Create or Claim Your Google Business Listing
This is the beginning of Local SEO. You must be found on Google in the maps pack if you want leads for your local business.
Fill it out 100%
It’s scary to see listings without even as much as a profile picture. Ain’t no one clickin’ on dat!
Consider Business Categories
Some are more straightforward than others. Pick the correct primary category and add sub-categories.
Set Up GSC
Google Search Console will be a staple tool that you’ll use throughout attempting to rank.
Set Up Google Analytics
This allows you to see traffic to your site, their sources, and create custom goals to record leads.
Google's Going Mobile
If you don’t have a mobile-friendly site, the chances you ranking are the same as you getting a date tonight – NIL.
Business Citations
Start with Main Ones
Yelp and Bing are a cakewalk to get, and are important to search engines for trust.
Create/Claim Directory Listings
It’s scary to see listings without even as much as a profile picture. Ain’t no one clickin’ on dat!
Get Social
You may wonder why a plumbing business needs to have social media. Create accounts whether you use them a ton or not. Boom.
Keep 'em Consistent, Y'all
Make sure your NAP info is exactly the same on your site along with anywhere else your business is listed.
Niche Down
You might be surprised how many directories there are for your specific industry.
Get Reviews & Testimonials
Provide Excellent Service
If you’re selling shady shiz or doing a poor job, poor local reviews & press will eventually catch up to you.
Reviews on Site
Online reviews can be frustrating, but one thing is for sure: Consumers use them all the time, and that’s not changing anytime soon. Display them on your website!
Create a Review Strategy
If you plan to fail you fail to…. something something something. Anyway, if you’re not deliberate in obtaining reviews, your competitors are.
Content & Links
Regular Content
Maybe you don’t need daily or even weekly posts in your industry, but study your competitors and one-up their content.
Backlinks Matter
Organic and Local Google algorithms are baked together more and more now, so make sure to grab backlinks from relevant sites. Local and Industry are best.
Get Social
You may wonder why a plumbing business needs to have social media. Create accounts whether you use them a ton or not. Boom.
On-Page SEO
Permalink Structure
Your url needs to be short and to the point. With WordPress, it’s easy to set up your permalinks and nest pages under relevant topics or higher pages. Use keywords, but don’t stuff, you idiot.
Title Tags
It’s easy to forget something like this, but don’t underestimate its importance. Title tags need to be relevant, personal, and include your keywords in a natural way.
Image Optimization
This isn’t something that you should spend hours and hours doing, but it could be that one small thing that your competitors fail to do.
Use Schema Markup
Putting this metadata on your site helps Google understand what your site is about and improves your chances of ranking.
Redirects & Sitemaps
Check for redundant redirects or those that don’t make sense. You can use them effectively to point users to better content while preserving site integrity.
Silo & Site Structure
Is your site easy to navigate? Does the “flow” make sense to users? Learn silo-ing techniques to target important pages.
Latest Articles
Local SEO Guide (Updated 2018)
Meet Dave. Dave's a nice guy. He started a plumbing business last year and has gotten some great jobs, but nothing consistent. What he really needs is regular leads coming in as form fills, emails, and phone calls. He spoke with a local SEO consultant on the phone,...
The Only Link Metric That Matters in Local SEO
I think you'll agree with me when I say that SEO has gotten more difficult. If you've done local SEO for any amount of time, you know that obtaining high rankings requires on-page SEO, citations, content, and backlinks. Today let's dive into that last item: backlinks....
Google Tools for Local SEO
There are a lot of people who are constantly whining about Google doing something that will mess with their sites. Don't get me wrong, there have been many instances of Google screwing over SEO's and just watching their own backs. However, I like to think that Google...
Filling Out GMB 100%
Ok, you've created or claimed your GMB (Google My Business) Listing. Now it's time to get everything filled out correctly, and 100%. We see day after day simple things that could be done to a GMB to make it more competitive. We'll be covering the basics here, but for...
How to Create or Claim Your Google Business Listing
Nothing happens with Local SEO until you have a Google Business Listing. This allows you to get found locally in the "map pack" from people in the same geographical location. This may sound obvious, but if you have a business either with a physical location or serves...
